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elevates how brands are seen

senior graphic designer

art director

ui/ux design

Brand strategy

I'm a senior graphic designer / art director from Toronto, Ontario.

WHY CHOOSE ME

" I’m a designer who balances creativity with intention. I care just as much about how something works as how it looks. I bring a collaborative mindset, strong visual instincts, and a genuine curiosity to every project always aiming to create work that connects, performs, and feels thoughtful from start to finish."

I'm Chloe Pietrasiak

a senior graphic designer / art director from Toronto, Ontario.

I’m a designer driven by storytelling, detail, and strong visual direction. My work blends branding, typography, and digital design to create experiences that feel both intentional and impactful.

With experience in fast-paced retail environments, I’ve learned how to balance big ideas with real-world constraints bringing concepts to life in a way that’s both creative and effective.

I’m especially drawn to projects where I can shape the vision early on building out concepts, exploring direction, and elevating the final execution through thoughtful design.

Learn more about Chloe

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Kind Words from Collaborators

Teresa T., Creative Director @Staples

During her time on our team, Chloe consistently demonstrated strong design capability and a thoughtful approach to her work. She has a sharp eye for design and a strong ability to translate ideas into clear, engaging creative across digital applications.

Chloe also contributed to the development of the Staples Kids Guide, bringing creativity and attention to detail to a project that required both strong design thinking and practical execution. She approached projects with professionalism and brought a positive, joyful energy that made her a pleasure to work with.

I would confidently recommend her to any organization looking for a talented designer and a great teammate.

Dax S., Creative Team Lead @Alida

I had the pleasure of having Chloe on my team at Alida and her impact was immense. Her creativity and innovative eye brought an immediate lift to the brand presence, and her approachable and collaborative attitude made cross-functional work a breeze.

Chloe is an incredibly talented designer that will bring endless creativity to any role she takes on next.

Case studies

Staples

Led the creative development of the 2025 Staples Gift Guide.

Date

:

November 21, 2025

Industry

:

Retail

Days to solve

:

2 weeks

Solution

:

Create a seamless festive shopping experience that strengthens brand presence and enhances customer engagement through interactive elements.

Case studies

Yogen Früz

Led the creative direction and execution of a seasonal campaign for Yogen Früz’s limited-time Raspberry Red Velvet Cheesecake flavour.

Date

:

May 16, 2023

Industry

:

Food and Service

Days to solve

:

2 weeks

Solution

:

Elevate the product launch through a visually rich, story-driven approach that captured attention both in-store and across digital channels.

Case studies

Harvest Table

Led the creative direction and execution of the updated brand identity

Date

:

September 8, 2025

Industry

:

Online meal delivery

Days to solve

:

3 weeks

Solution

:

Elevate the brand perception and drive engagement by translating the farm-to-table ethos into a refined, modern visual experience.

Case studies

Mindscape

Designed a card game for teenagers to learn about sharing personal content on social media, as it gives a guided and awareness experience.

Date

:

April 16, 2021

Industry

:

Bachelor's Degree

Days to solve

:

7 months

Solution

:

Designed a card game for teenagers to learn about sharing personal content on social media, as it gives a guided and awareness experience.

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