OVERVIEW
During my time at MeadowBrook, I had the opportunity to work on multiple projects that allowed me to explore creative freedom.
One of the most significant projects I led was the enhancement of MeadowBrook's brand identity across both print and digital marketing. As part of this initiative, I developed a comprehensive brand identity booklet to serve as a guideline for future materials, designed professional business cards, and revamped their service booklet to create a more polished and compelling resource for potential clients.
BACKGROUND
MeadowBrook is a fully integrated multi-trade contractor that provides services for commercial and industrial buildings. As a one-stop source for clients, MeadowBrook offers Electrical, Plumbing, HVAC, and construction needs.
THE CHALLENGE
MeadowBrook’s brand identity needs to place a stronger emphasis on construction while maintaining a friendly and professional tone. This balance ensures that the brand not only highlights its industry expertise but also reflects MeadowBrook’s values and personality as a company.
DELIVERY
MeadowBrook's identity now features a stronger, more masculine edge to highlight its construction expertise. Modern design elements, bold typography, and striking personal imagery are incorporated throughout the brand to create a powerful and professional presence.
MEADOWBROOK
BRAND IDENTITY
DURATION: 5 months
ROLE: Branding & Production
TOOLS: Indesign, Photoshop & Illustrator