YOGEN FRÜZ
RASPBERRY RED VELVET CHEESECAKE CAMPAIGN
DURATION: 2 weeks
OVERVIEW
The summer season was coming up, and a new limited-time flavour was about to be released. During this project, I was asked to create a summer campaign for Yogen Früz that aligned with their brand standards pairing it with their latest flavour of raspberry red velvet cheesecake.
THE CHALLENGE
Create an established design campaign surrounding the latest limited-time addition to the Yogen Früz menu.
OPPORTUNITY
I had a clear vision of how I wanted to create the design campaign. Thinking about the significance of raspberries and cheesecake my immediate thoughts went to Victorian tea parties. Capturing the significance of high tea through elegance, class, and luxury aesthetics was a solid direction I felt to explore further.
By maintaining Yogen Früz branding, I played around with textures, colours, and imagery to help bring the campaign to life through a modern Victorian story. As everything came together, the final design was published from in-store printing to social media marketing.
ROLE: Art Director & Production
TOOLS: Photoshop & Illustrator
DELIVERY
The final launch for summer 2023