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Team
Role
Timeline
Tools
Me , Matthew Brown
Research, Branding +
Production
5 months
(August 2021 - December 2021)
Indesign , Photoshop, Illustrator
Overview
During my time at MeadowBrook I was fortunate enough to work on multiple projects where I had a chance to explore creative freedom. One of the biggest projects I was asked to work on was to enhance MeadowBrook's brand identity across print and digital marketing. Throughout the project I created an established brand identity booklet to follow for future guidelines, business cards, and their improved service booklet to hand out for future clientele.
(Throughout the project, it was strongly recommended not to re-modify the logo.)
Background
MeadowBrook is a fully integrated multi-trade contractor that provides services for commercial and industrial buildings. As a one-stop source for clients, MeadowBrook offers Electrical, Plumbing, HVAC, and construction needs.
The
Challenge
MeadowBrook's identity needs to bring out a stronger emphasis on construction. While still keeping it friendly and professional to also showcase MeadowBrook's values and personality as a company.
Opportunity
What if we could re-establish the significance of construction to fit in line with MeadowBrook's vision?
MeadowBrook's identity now emphasizes a masculine edge to showcase construction. With modern features and bold, heavy, accents of typography and personal imagery throughout the company.
The Solution
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